How Drivers and Influencers Made Bolt Famous: A Case Study in Rebranding Brilliance
With a modest budget, we tapped into the power of drivers and influencers to catapult Bolt into the limelight. Here’s how we made it happen
Case Studies
"Driving Growth: Case Studies in Strategic Marketing and Impactful Campaigns"
Building a Tech-Driven Marketing Department for Social Impact: Empowering PWDs, Youth, and Brand Identity at StepWise Inc
The mission of StepWise was to leverage technology to promote inclusivity and accessibility for underrepresented and vulnerable groups—women, youth, and persons with disabilities (PWDs)
Design & Publishing- UN Office for Disaster Risk Reduction: Africa Informs 2010-mid 2011 issue - Kenya
General Production and EditingL Sarah Wakasa
This issue of Africa Informs covers disaster risk reduction (DRR) activities in Sub-Saharan Africa at the regional, sub-regional, and national level. It is intended to provide an advocacy platform, targeting regional and sub-regional fora, to increase the understanding and knowledge of DRR.
Download the publication
This issue of Africa Informs covers disaster risk reduction (DRR) activities in Sub-Saharan Africa at the regional, sub-regional, and national level. It is intended to provide an advocacy platform, targeting regional and sub-regional fora, to increase the understanding and knowledge of DRR.
Download the publication
Video Production: Empowering Lives with PRIDE: The Story of Fidel, Emma and Collins
Video Production:
Poverty Reduction through Information and Digital Employment (PRIDE)
Our vision of creating employment in the African space for youth using our BPO Division has today turned out to be a reality and we are happy that this has been appreciated by the global fraternity, such as: Rockefeller, Google, Microsoft recognition.
Techno Brain BPO has been one of the pioneers following Impact Sourcing for the past several years in a wide range of roles . And this video rightly testifies through the touching stories of the journey of three BPO Executives.
Poverty Reduction through Information and Digital Employment (PRIDE)
Our vision of creating employment in the African space for youth using our BPO Division has today turned out to be a reality and we are happy that this has been appreciated by the global fraternity, such as: Rockefeller, Google, Microsoft recognition.
Techno Brain BPO has been one of the pioneers following Impact Sourcing for the past several years in a wide range of roles . And this video rightly testifies through the touching stories of the journey of three BPO Executives.
Launch for Techno Brain & Microsoft Software Testing Center
Through strategic partnerships and compelling storytelling, Techno Brain and Microsoft's Software Testing Center launch garnered extensive media coverage, solidifying their leadership in Africa's tech industry.
Mobilizing Communities through Radio for Kenya's School-Based Deworming Programme
As a result of our efforts, in 2014 - 6.1 million children were dewormed in Kenya, significantly reducing the prevalence of parasitic infections and improving overall health outcomes among school aged children. Our radio campaign played a crucial role in achieving these results by:
Story around Africa 1st Campaign:
In collaboration with Techno Brain, I had the privilege to spearhead the content creation and design guidance for their transformative "Africa 1st Campaign." This initiative was not just about marketing; it was a narrative woven to celebrate African innovation and inspire a continent.
Bolt: "Place, Face, Share" Safety Campaign
The campaign was designed to address safety concerns by educating users on how to effectively use Bolt's safety features, particularly the in-app feature that allows riders to share their trip details with loved ones in real-time.
Petstore Event Branding
Petstore set out to make a splash at a major local pet expo, with the Shaggy Dog Show as one of the main attractions. I spearheaded the branding and marketing efforts to create a vibrant, memorable presence, ensuring Petstore was top of mind for all attendees.
Rebranding Success: Taxify Goes Bolt
Taxify's strategic rebrand to Bolt revitalized its global image, enhancing market appeal and solidifying its position as a leader in ride-hailing.
Acquisition - Expansion of Bolt into East African Cities
We successfully expanded into 15 previously untapped cities within East Africa, positioning Bolt as the leading ride-hailing in East Africa.
Conversion Rate Optimization (CRO) - Petstore Kenya E-commerce Optimization
"Petstore Kenya has won Best Petstore E-commerce Website of the Year AND Best E-commerce Team of the Year"
